Mental Representations of Values and Behaviors

The present research provides the first direct assessment of fit diverse behaviors to putatively related personal and social values from Schwartz’s theory. Across three studies, we examined spatial representations value-related that were explicitly derived people’s mental values. Participants asked how similar each other various values, these judgments used specify multidimensional scaling solutions. results indicated representation was consistent with two-dimensional space described in model although several deviations occurred. For example, self-enhancement widely spread, indicating more variation way individuals interpret behaviors, which are often associated value types. These data provide evidence a range can at least partly be reduced underlying motivations expressed by Furthermore, our findings indicate might help explain why value–behavior associations previous studies weak. Finally, they illustrate new approach learning relate multiple